The iconic way to experience London
Guided by knowledge - from private sightseeing to seamless transfers and bespoke itineraries, we offer a complete service that is unique, authentic and unmistakably iconic.
Steer also provides discreet premium private taxi services for corporate, media and personal engagements. Your carriage awaits.
More than a tour
We offer private, small-group experiences of London and the Cotswolds, thoughtfully curated to showcase the very best of Britain’s history, culture, iconic landmarks and local culinary delights.
Reasons to book a Steer tour
Iconic Black Taxi Experience
Travel in comfort from the back seat of London’s most recognisable vehicle.
Expert Storyteller-Guides
Professionally qualified London driver guides who bring the city’s stories to life.
Private Small Group Tours
Enjoy an intimate experience for up to six guests per taxi, with plenty of space, comfort and flexibility — no crowds, no shared routes.
What our guests say
“Perfect for our family of five. Friendly, knowledgeable, and incredibly accommodating.”
Stephany B
Texas
“Outstanding first day in London. A perfect introduction to the city. Our guide was super knowledgable and made the time fly by too!”
Amy W
Indiana
“Absolutely top-notch guide. Hidden gems and great stories. It was so cool to see London in all its glory. Would definitely recommend.”
Brenda N
New York
Your carriage awaits.
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